The book · out now
Think.
Think.
Prompt.
Create.
A new way to build software. Turn your ideas into real products using AI, no computer science degree required.
★★★★★ 5.0 on Amazon
A new way to build software. Turn your ideas into real products using AI, no computer science degree required.
★★★★★ 5.0 on Amazon
AI's real power isn't
replacing human creativity.
It's amplifying it.
The thesis at the heart of the book
Joey has shipped products from founding-era LinkedIn to Wing at Google X, and built fashion-tech worn by Lady Gaga at Studio XO. Forbes 30 Under 30 and Cannes Lions Gold.
He wrote Think. Prompt. Create. to put that method in anyone's hands, so the people with the best ideas are no longer blocked by not knowing how to code.
Start from the idea, not the syntax. Get clear on what you want to exist in the world and why it matters.
Turn intent into working software by directing AI with judgment and taste, instead of writing every line yourself.
Ship real products. The repeatable practice that takes you from a spark of an idea to something people can actually use.
"A highly practical and specific guide to working with Claude Code. It helps shift your mindset from experimenting with AI to actually building real products."
"An insightful and inspiring look at how AI is transforming the future of software. Primiani combines visionary thinking with practical examples."
"Incredibly helpful for any level of AI, engineering, and design curious person. I'm buying books for everyone on my team!"
"Such an incredible and thorough introduction to Claude Code and using AI. Easy instructions to get started building your first project."
"A must read for anyone serious about building with AI. Super actionable, easy to follow, and written by someone who clearly knows what they're doing. Love it!"
"Joey is one of the most thoughtful founders in the design space. You must get this if you wanna win in the age of AI!"
This isn't theory. It's the working method of a designer who has spent 15 years shipping AI-native and mobile products used by hundreds of millions of people, now written down so anyone with an idea can use it.
Readers, builders, and friends bringing their ideas to life. Hop in the group chat, share what you make, and you might just show up here.
